Why I yet agree with Jobs

My friends know how much of an Apple fan I am: a self-confessed hegenomic, found of beautiful typography. The recent ‘iBrick’ crackdown shook my convictions: I love both the idea that the iPhone can succeed as a beautiful object, and open platforms. If people want to learn the hard way that design is not a democracy, so be it—great ideas will come out of it, the same way they popped off Google Maps.

Apple made clear that it’s update would ruin hacked devices; their press release received the usual headline treatment, and comments were abundant everywhere the hacks were made available. The update offered a box less easy to hack (not what those who installed the app wanted) and an exclusive access to Starbucks iTunes—what L337 hacker would buy a track, let along a Linda Lemay cheesy tune—while sipping a Posh-coffee instead of Kool-Aid? [Note: I have no idea what Kool-Aid is, but I was told this is the drink of choice when you unlock iPhones.]

What really puzzled me was that instead of the usual “I agree to sell you my soul and all of my family’s savings because I never read the ~” waiver, Apple put in bold characters that the update would ruin you device. Things were clear—users were not rational.

Jobs had to have the agreement with Starbucks rollin’: he wanted his device to be safe. He let people do something else for a while—why some users, facing the clearest of all message, neglected it? Some illusion of a Promethean invisible safety shield? This experience is an experiment in limit irrational behaviour. I don’t know of a psychological theory that would account for it, but I’d love to hear one.

Update: Someone wrote me about the “could”/“would” issue, that I hadn’t noticed first; I guess that I am a little bit too fluent in legalese.


About Bertil

I'm a PhD student in Digital Economics, and I love viennoiserie. Je suis un doctorant en économie (numérique) et j'aime la viennoiserie.
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One Response to Why I yet agree with Jobs

  1. narmadi says:

    Someday,you don’t have to looking for the job but the money would looking for you, as on bob proctor statement.

    What you think in your mind you are going to hold it in your hand…,


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