Who would advertise to get a bad image? If you were pitching a prospect and he answers that he is clearly not interested, would you insist for him to remember the name of your company? Then why would you limit the ability of a viewer to fast-foward an ad?
I’d understand that, with properly targetted ads, a complete filter might prevent certain propects to see an interesting offer—but once he is annoyed and takes action, why prevent him and force him to associate a bad experience with your company? Some on-line video users use fast-fowarding, and they tried to use it to skip ads.
Cringerly offers a positive review of Hiro’s video ad service, that makes it hard to skip ads: why? I understand TiVo-ing them out preventively breaks an ad-supported business model—but if a viewer make the effort to state that he is not in the few percent of those who might be affected, do empower him!